Making Memphis Sweeter

Kelsey Loebel always knew she wanted to open her own business, but it took more time to discover the path she would take.

“I’ve always loved to bake, it’s been my hobby since I was young. As time passed, though, I felt like I couldn’t see the purpose in a bakery – what difference am I going to make with cupcakes?”

Loebel was able to find that purpose by opening Confections & Connections, or C+C, a bakery that is dedicated to giving back to the community. “With Memphis always gathering together to make things the best they can be, I wanted to be part of that,” said Loebel. C+C donates ten percent of proceeds to a locally based charity. Since opening in 2015, Loebel has supported seven different organizations.

“I try to focus on smaller groups where my support can make more of a difference,” said Loebel, listing Harwood Center, Memphis Oral School for the Deaf, Youth Villages, and the Humane Society as some of her past “connections.”

Currently baking out of her own kitchen, Loebel’s next business goal is to expand into a commercial space. The 2015 Ole Miss graduate has taken out a line of credit with Financial Federal to support her growth. “As a young business woman I was scared to get a loan and have to pay that back, so the credit line makes me feel more secure because you only borrow what you need,” said Loebel, who also spent two summers interning at Financial Federal while pursuing her degree in business management.

“They make me feel at home immediately and I know that’s what they do with all their customers,” said Loebel. “It’s a small company and they make you feel like you’re their number-one priority.”

Learn more about Kesley Loebel's confectionary career in her Memphis Daily News profile.

For more information on Confections & Connections, contact Ruth Carr.

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